Tuesday, June 21, 2005

Do I sense some form of preaching here?

I totally hate it when NKF sponsors yet another Chinese drama on Channel 8.

Given that I am slacking now (unemployed a fresh graduate. Btw, I wonder how long I will stay "fresh". Hate this term! Makes me feel like I am fresh pork being displayed at the market!) and I do not have cable (i.e. I don't have much of a choice of what I can watch on the google box), I don't want to spend my week nights going through one whole hour of goody advice like "You should eat your vegetables", "go for regular checkups", "do regular exercise" blah blah. Yes, yes, this is good and sensible advice, we should all listen to NKF. But come on, life as it is, is already hard and so stressful. Nobody would want to have to face such grim albeit the truth advice. Watching serials should be a light hearted event. It should not make anyone worry if their cholestrol level has shot up from that heavy dinner they had the other night or wonder if they had taken enough water for the day.

To be fair, some credit has to be given to this serial. At least, it is different from the usual weepy NKF-sponsored serials in the past. The plot, as of now, is lighter, but very, very familar. MediaCorp is a copycat. Christopher Lee (the lead) reminds me of Forrest Gump and Ah Wong from Square Pegs. Why are they so into portraying idiots/mental retards? I don't get it. Is it the trend? But of course, there is an abundance of subtle tips and hints here and there to remind the viewer of NKF's existence.

To make matters worse, as if viewers do not know the show is sponsored by them, they air their advertisements aggressively, with most of them consisting of testimonials from cancer patients... something along that line. I am not sure coz I usually switch channels or go for toilet breaks when they first come on, so I am not really sure of their content.

AND, they have a 1/2 hour documentary on Sun about cancer survivors! AGAIN!

To top all this disgust, it seems that NKF is having yet another charity show for their cancer patients this time. My grandma always questions why they need so much money. Don't they already have countless shows for their kidney dialysis department? NKF will give all the crap about kidney dialysis patients requiring lifelong treatment. I do sympathise with the patients. I do donate ok! But like what many Singaporeans ask, how much of our donation actually goes to the patients? I tell you, the kidney dialysis centre opposite my house is super nice! All airconditioned and so beautifully decorated! I wonder if some of my money went towards paying for that vase I saw. Hmm...

Back to the charity show. Everytime my sis sees the commercial, she questions which celebrities are going to perform. I can't be bothered. Because even if a celebrity I really like comes to perform, I won't watch it anyway. It is too "preachy" and "emotional". But the truth is, Singaporeans need some "incentive" in order to call the donation lines. So if NKF still does not tell the public who the performers are, it is not likely the donations will come flooding in at this time.

To conclude, (my favourite term when churning out reports/doing GP essays. Alternative is "To sum it up") can NKF please stop all this nonsense? Let me watch my TV in peace!

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